SS22 | AW23

Fruity Booty

Intro

From SS22 through to AW23, I worked with Fruity Booty, contributing to various aspects of the design process. This included designing lingerie and creating graphics/motifs for a variety of products. Additionally, I created the CADs and linesheets tailored for wholesale purposes.

Role


Lingerie Design

CADs & Linesheets

Graphic Design

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This range was designed for ultimate comfort and movement, featuring the Fruity Booty’s distinctive playful touch with lace trim and ruffle details. The styles were created on a circular knit machine, allowing for a four-way stretch. The collection featured three styles: soft cup bra, high-waisted thong, and high-waisted shorts, in a concise palette of three colours. Crafted to serve as everyday underwear, these pieces were also designed to be proudly showcased and layered.

Below is a small selection of the CADs I crafted per season.

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Sweaty Betty